A note from me!

What began as curiosity turned into a quiet obsession: learning about plant-based perfumery, essential oils, tinctures, resins, and the old-world art of composing fragrance from nature.

I wanted to create an alternative to synthetic fragrance — something natural and authentic. I quickly learned that natural perfumery isn’t just a cleaner option; it’s an entirely different experience. That realisation brought both a challenge and an opportunity.

The challenge was letting go of the expectation that scent should stay fixed and linear — the way synthetic perfumes often behave. Natural fragrance is alive. It shifts. It breathes with you. As I experimented with botanicals and refined the structure, harmony, depth, and staying power of my blends, I began to appreciate the beauty of that evolution — the way a scent unfolds in layers throughout the day.

Natural perfumery is far from mainstream — and likely never will be. The ingredients are rare, expensive, and not always sustainable at scale. But that's part of what makes this path so meaningful. I created this niche, artisanal collection for those who are looking for something different — something personal, natural, and unique.

Creating this range has been a journey — part scent alchemy, part self-discovery. I wanted to craft perfumes that could transport you: to a warm citrus orchard, a windswept coastline, or a walk through a majestic forest. This collection is an escape, creating a moment to pause. 

It’s still evolving — as am I — but I’m so excited to share this first collection of small-batch botanical perfumes. Crafted by hand, guided by nature, and made to wear softly.

— Sarah
Founder, Serenity Co.